Jessie J steals the show at The Voice launch

The demure and the daring: Unlike at the Brits, Holly Willoughby didn't upstage Jessie J this time as she and the singer posed for photos at the launch of The Voice talent show todayJessie really stood out at today’s The Voice launch.

Showing up in her long frock, long dark hair on top of her head in a plaited bun with huge twisted hoop earrings.

Holly stole the limelight last time round with her ample clevage, but this time the hosts of the show alongside Reggie Yates, let Jessie shine.

Jessie’s task will be to judge those wannabe singers auditioning for the show. She will be joined on the judging panel by legendary Welsh crooner Sir Tom Jones, Black Eyed Peas star and The Script frontman Danny O’Donoghue.

The four celebrities have been together since auditions began on January 18, which saw them choose teams of contestants through blind auditions.

Each celebrity then mentored his or her team before their team members battled it out to go through to the next round, which took place this week.

The live performance shows then kick off the show on BBC One on March 24 and sees the remaining contestants compete against each other and the TV audience will vote who moves on in the competition.

Sir Tom, Will.I.Am and Jessie joined The Script frontman Danny O'Donoghue