Justin Bieber as you’ve never seen him before

Known for his baby face and innocent lyrics that have made him a household name, Justin Bieber will no doubt shock fans with this bloodied, beaten up and tough guy appearance.

The 18-year-old Baby singer is seen drenched in blood as he’s punched in the face by a burly boxer.

The image is just one of many incredible shots taken by world-renowned fashion photographer Tony Kelly for a stunning new photo shoot for Complex magazine.

Dressed in a ring master style outfit with a white tuxedo shirt and black bow tie, Bieber is seen being hit hard in the jaw and subsequently spits out a mouthful of blood.

His shirt ripped and his face heavily bruised and bloodied, the teenager is held back by a bikini-clad ring girl as he readies himself to fight back.

In another shot he slips on a black tuxedo jacket and also goes a few rounds with a speed ball.

The astonishing images were taken by Tony Kelly, a Dublin born photographer who has shot high fashion spreads for the likes of British GQ, Tatler and Vanity Fair.

After previously covering conflict in war torn countries, including Rwanda and Afghanistan, Kelly has become one of the most sought after snappers in the fashion industry, working in the field for eight years.

Kelly has also worked on huge campaigns for American Apparel and Mini Cooper, and shot spreads for men’s magazine Playboy.

The pictures of Bieber are a far-cry different from his onstage and public persona.