Spotted: Holly Willoughby Launches latest VERY collection in London

Holly Willoughby took to the streets of London yesterday to launch her new autumn/winter 2012 collection for

She’s been designing clothes for since its inception in 2009, and yesterday Holly Willoughby launched her new autumn/winter 2012 collection for the shopping website wearing that failsafe fashion classic – the little black dress.

The TV host – who has been designing for the company since 2009 – chose a little black dress with a polka dot sheer panel and white collar on the top from the new range and black pumps for a photocall outside Claridge’s Hotel in London.

Holly was joined by a group of models, all dressed in key pieces from the upcoming Very line, to pose for a series of promotional shots.

Highlights included a pillar box red ruched gown, a printed long-sleeved dress with a cut-out neckline and a floral shift style, as well as easy-to-wear numbers in various purple hues, with prices starting as low as £55. Bargain!

The 24-piece collection of dresses, skirts, tops and shoes will hit from 16th July.